MS in Communication: Public Relations

Lasell College
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Type

Master's programs

Offering both a strong theoretical foundation and opportunities for professional application, the Public Relations concentration equips students with the experience necessary to develop targeted messages, identify key audiences, and work with stakeholders and the media to effectively communicate a brand.

A convenient, flexible approach

Courses are available 100% online or in a blended on-campus format

36 credits of coursework: 21 credits in the core program curriculum; 9 credits of concentration-specific courses; 6 credits of electives; Capstone project

Affordable 8 or 16-week courses

Master skills at the forefront of the field
Topics addressed in the Public Relations concentration include:

Placing and responding to issues in the press

Crafting messaging around a brand

Collecting and integrating feedback from a target audience

Budgeting effectively and managing a team

Learn in a stimulating, professional environment
As a Lasell graduate student, you will be immersed in an engaging and professional environment that values each student’s experiences and insights. You will develop meaningful relationships with faculty members – whether you take classes on-campus or online – and benefit from their experience as it relates to both your coursework and your professional goals. Throughout the program, you’ll engage with emerging topics such as data analytics – a key capability in a competitive job market – and develop proficiency in media and government relations, crisis communication, and legal and ethical issues, positioning you to take your career in public relations to the next level or confidently enter the field.

More Information

Posted on

Type

Master's programs

Newton%2C%20United%20States

Newton , United States