Offering both a strong theoretical foundation and opportunities for professional application, the Public Relations concentration equips students with the experience necessary to develop targeted messages, identify key audiences, and work with stakeholders and the media to effectively communicate a brand.
A convenient, flexible approach
Courses are available 100% online or in a blended on-campus format
36 credits of coursework: 21 credits in the core program curriculum; 9 credits of concentration-specific courses; 6 credits of electives; Capstone project
Affordable 8 or 16-week courses
Master skills at the forefront of the field
Topics addressed in the Public Relations concentration include:
Placing and responding to issues in the press
Crafting messaging around a brand
Collecting and integrating feedback from a target audience
Budgeting effectively and managing a team
Learn in a stimulating, professional environment
As a Lasell graduate student, you will be immersed in an engaging and professional environment that values each student’s experiences and insights. You will develop meaningful relationships with faculty members – whether you take classes on-campus or online – and benefit from their experience as it relates to both your coursework and your professional goals. Throughout the program, you’ll engage with emerging topics such as data analytics – a key capability in a competitive job market – and develop proficiency in media and government relations, crisis communication, and legal and ethical issues, positioning you to take your career in public relations to the next level or confidently enter the field.